LIV Golf launches 'Fan Caddie' powered by Salesforce's Agentforce ...

LIV Golf Revolutionizes Fan Experience with Salesforce **Agentforce 360**: Enter the **Fan Caddie**

Image: Thrilled golf fans engaging with live tournament action (Stock photo from Unsplash).

LIV Golf has launched **Fan Caddie**, a personalized AI agent powered by Salesforce's **Agentforce 360**, transforming the global golf fan experience into an immersive, interactive journey directly within the LIV Golf app.[1][3] This second-screen companion delivers real-time insights, tailored content, and seamless shopping without interrupting live streams, leveraging a unified data model for fan, player, team, and event context.[1]

A New Era of Personalized Golf Engagement

Announced in a strategic partnership on June 3, 2025, Salesforce and LIV Golf are using **Agentforce** to scale fan engagement, player experiences, broadcast innovation, and operations worldwide.[3] As Denise Taylor, LIV Golf's Chief Technology Officer, states: "With the powerful backing of Agentforce technology, Fan Caddie will strengthen our connection to and understanding of our audience and be able to take them on a customized journey across content, on-course action, merchandise, and fan experiences."[1]

Image: Golfer in action with digital analytics visualization (Stock photo from Unsplash).

Key Features of Fan Caddie

Real-Time Tournament Insights & Replays: Dive into hole-by-hole scoring, player comparisons, data graphics, and stat cards designed for LIV fans.[1]

Interactive Leaderboard: Engage with live data from LIV Golf's content team for deeper course understanding.[1]

"Shop the Look": Discover and buy player and team apparel in real-time, integrated via **Agentforce 360**.[1]

On-Course Utility: Get ticket, hospitality, and event support for attendees.[1]

Beyond Fans: Player and Operational Enhancements

**Agentforce** also empowers players with personalized wellness tracking, real-time performance insights, and data like no other sports league.[3][4] For operations, it automates workflows for contracts, sponsorships, and logistics; enables dynamic ticketing, tailored content, social sentiment tracking, and post-event surveys.[2] LIV Golf uses **Data 360** (formerly Data Cloud) for unified data across sources, ensuring scalable, agentic experiences without silos.[4][5]

Image: Mobile app delivering personalized sports insights (Stock photo from Unsplash).

Why This Matters for Sports and AI

As a Salesforce domain expert, I see **Agentforce 360** setting a benchmark for AI in sports: autonomous agents unify data for hyper-personalized journeys, from fan apps to global operations.[3][6] LIV Golf's implementation—spanning AWS integration, zero-copy data, and real-time recommendations—demonstrates how AI CRM drives engagement at scale, benefiting fans, players, broadcasters, and business growth.[4][5] This partnership reimagines golf for tech-savvy global audiences, proving AI's power in storytelling, commerce, and competition.[1][2]

Explore more on Salesforce's announcement and LIV Golf's site.[1][3]